2018 saw the start of a new safety campaign focusing on pedestrian safety by building materials supplier, CEMEX UK.  Following on from their highly successful and market-leading cyclist safety campaign, the company is planning to engage with pedestrians to highlight the potential dangers around large goods vehicles and the part pedestrians can play in staying safe.

This is an exciting and important step for us in helping to ensure the safety of another group of vulnerable road users.  In 2016, 25% of all fatalities on our roads in this country were pedestrians while in London it was 53% where 6.5 million journeys are walked each day. Obviously, the vast majority of these fatalities did not involve an LGV but pedestrians should be aware of the possible dangers around large vehicles.

“For the start of the campaign we plan to put our specially designed logo and messages on some of our trucks, the first message being “Look out before you step out”. Incidents often happen in slow moving traffic in towns and cities.  Hopefully, pedestrians will see the message and “Look out before they step out,” comments David Hart, Director of Logistics.

We will continue our programme of road safety talks in schools and will be looking to disseminate its safety messages to other pedestrians groups such as the elderly, who are particularly vulnerable.