Cemex has restructured its Vertua® portfolio to allow for easier identification of the most sustainable options available for its customers. The new Vertua system now provides a more detailed and enhanced view of the specific characteristics of a product’s environmental impact.
The Vertua brand now covers five sustainability attributes: lower carbon emissions, increasing energy efficiency, saving water, incorporating recycled materials and optimising design. These attributes have been identified in line with Cemex’s dedicated climate action strategy, Future in Action, which targets operation as a net-zero company globally by 2050.
Any products to bear the Vertua brand must meet strict criteria for at least one of these sustainable attributes, with the benefits clearly and transparently presented for customers on a fact label. These new labels also fulfil the function of promoting the most technical part of each attribute and will be applied on assets including packaging, websites and brochures.
The launch of this updated brand portfolio has now begun in Cemex’s European business. It started in France last week, where the company appeared at the Low Carbon World exhibition in Paris on the 5th and 6th April (see photo). Deployment will continue across the region, with all countries anticipated to have integrated the new brand into its operation by June.
You can read the full European press release here