Innovation is at the heart of our company’s DNA. At Cemex, we believe that by constantly challenging the status quo and seeking new ways to improve our products, services, and processes, we can stay ahead of the competition and create a better future for our customers and our employees.

Fostering innovation means:

• Searching for new ways to disrupt and improve the future of our business and industry.?Constantly be looking for ways to challenge the way things are done and to come up with new and innovative solutions to problems.
• Promoting curiosity, research, continuous learning, and adoption of new technologies, trends, and business models.?We believe that innovation is driven by knowledge and understanding. Be curious and constantly learn new things. Research and adopt new technologies and business models that can help us to stay ahead of the competition.
• Pursuing an entrepreneurial mindset by testing new solutions, embracing risk, learning from failures, and iterating fast.?We believe that innovation is not without its risks. However, we also believe that the rewards of innovation far outweigh the risks. Take risks, learn from failure, and iterate quickly on your
• Collaborating and partnering with internal and external ecosystems to harness experience, expertise, and inventiveness.?We believe that innovation is a team sport. Collaborate with other colleagues, both inside and outside of the company, to share ideas and bring new perspectives to the table.

There are a number of things that you can do to foster innovation in your own work:

• Be curious and ask questions.?Don’t be afraid to challenge the status quo and to ask questions about the way things are done.
• Be open to new ideas and perspectives.?Be willing to listen to new ideas, even if they are different from your own.
• Be willing to take risks.?Innovation often requires taking risks. Don’t be afraid to fail and learn from your mistakes.
• Be collaborative.?Work with your colleagues to share ideas and to bring new perspectives to the table.

Innovation is essential for our company’s success. By encouraging the behaviours listed above, we can create a culture of innovation that will help us to stay ahead of the competition and to create a better future for our customers and our employees.

Our values are essential to our culture. They help establish our priorities, govern our behaviour, and shape how we are perceived by our key stakeholders and the world in general. They are the principles that guide our decisions at Cemex. As part of the company’s ongoing evolution, we’re updating our core values to better reflect our identity, culture, and priorities. This update will guide us as we continue working to become an even more sustainable, innovative, and customer-oriented company. As we keep shaping a stronger Cemex, we must consistently behave with the utmost integrity, honouring the path Cemex has forged throughout its history.