Consistency is more than just a style guide or a logo. It is a way of communicating our identity, values, and promise to our customers and stakeholders. Being consistent with the use of our Cemex brand builds trust, recognition, and loyalty, but most importantly, it creates brand value.

By following our brand guidelines and standards, we can ensure that every touchpoint and interaction with our brand reflects our company’s positioning.

The Cemex Brand Centre is the source for all brand design elements, where you will find our guidelines, logos, and other resources needed in everyday activities. From PowerPoint templates to e-mail signatures, help us reinforce the consistency of our brand and keep growing its value.

Consistency is not a one-time effort but a continuous commitment to excellence and quality. It is up to each one of us to uphold our brand positioning in everything we do. By using our Cemex Brand Centre, it’s easier to become consistent with the use of our brand and its graphics elements.

You can help strengthen the value of Cemex and be an agent of change for a better future by being consistent with our brand guidelines and resources.