During Road Safety Week, Cemex supported another production of the Cemex Safe Drive Stay Alive, presented in the Temple Speech Room at Rugby School on Tuesday 21st November.
With an audience of 400 students in years 12 and 13, Cemex supported the delivery of road safety messages for vulnerable road users. Shockingly, young, qualified drivers constitute only 7% of the driving population yet they are involved in a staggering 24% of all serious and fatal crashes. Equally concerning, one in six young drivers experiences a crash within their initial two years of driving.
Safe Drive Stay Alive is a professional stage show that has been running in the UK since 2000 and is now in its fourth year in Warwickshire. The objective of this road safety initiative is to show young people why, as young drivers, they, and their passengers, are so vulnerable in their early years on the road and what they can do to reduce this vulnerability.
Lisa Greatwood, Head of Wellbeing at Rugby School, commented: “The Safe Drive Stay Alive presentation is a hugely informative, innovative and impactful way to bring home the responsibility that every driver has when on the road.”