Customer Centricity

Customer Centricity

Moving Forward with i-Con

At Cemex, we’re taking a big step forward in our digital journey with the launch of Digital Forward, the evolution of Cemex’s digital strategy, which builds on the success of our commercial model and expands the reach of digital across our entire value chain. Digital Forward leverages digital technologies to evolve business processes, provide a superior customer experience, and increase business value for Cemex. Through Artificial Intelligence, Cloud, Data, and other emerging technologies that help the company work smarter and more efficiently, Cemex is innovating and strengthening how we deliver a Superior Customer Experience.

Earlier this year, Cemex UK launched our new i-Con digital solution for our customers – you can read all about it here. i-Con is a digital solution that provides wireless, real-time visibility into the strength and temperature of concrete during the curing process. This enables contractors to make dynamic, smarter, and more accurate decisions. It is a packaged solution that includes the supply of Readymix concrete, mix-specific maturity calibration undertaken by our Lab Experts team, GiaTec SmartRock sensor, and application.

To support our Commercial and Technical teams, our Marketing team have created a new i-Con Brochure to aid in conversations with current and potential customers.

You can download them from:

Mike Higgins, UK Technical Manager, said: “We have seen a positive response from the Market to the Cemex i-Con solution with examples of use in providing visibility to early age strength of More Sustainable, lower carbon mixes produced in CEMII/A-L and also for optimisation of project programme by enhancing strike times.”

Mike’s UK LabExperts team have just welcomed a new fully electric van to the fleet. Herman Claassen is shown in the photo ready to deliver our new Cemex i-Con digital solution to customers. Mike commented: “After talking to some of our regular customers, we are developing a package to offer a lower carbon materials testing option and the new van will help achieve this.”