Congratulations to the September 2024 Thanks For Your Effort winners, Chiedza Mupfumira (UK Social Impact Specialist) and Tina Baxter (UK Communications Advisor). Chiedza and Tina won the award for working as One Cemex, embracing diversity, promoting physical activity and supporting the charity Sense.

The nomination was made by Colin Jones, UK Security Manager, along with the Core Cycling team. Here is why they were nominated:

Between 16^th-20^th September, during the Cemex Wellness Week, a team of cyclists rode from Stockton Office to Southampton Office, covering a mammoth 430+ miles raising over £10,000 for our charity partners Sense. The inaugural ‘Wellness Week’ concept and the charity cycle ride challenge, whilst authorised and promoted via the Cemex UK Well Being Committee, were the creative brainchild of Chiedza Mupfumira.

Chiedza not only pioneered the idea; she went on to promote it and coordinate all the efforts and moving pieces behind the scenes with unerring enthusiasm. Her dedication and tenacity to overcome issues was clear to the small number of cyclists who together formed the organisation committee. She worked long hours at times to ensure no task was left outstanding and no detail overlooked. There is no doubt without Chiedza’s dedication the event would not have taken place.

The country-wide ‘buy-in’ to this event was the consequence of the commitment invested by our Communications Advisor, Tina Baxter. Working in partnership with Chiedza, Tina was able to gain huge momentum in the interest and support amongst the UK workforce. A series of News articles supported the event during the lead up weeks, securing participating ‘buy-in’ from all over the Cemex UK network. Impressive as this is, however, Tina’s support went above and beyond immediately before and during the week of the Cycling Challenge. She lent huge support to publicising the fund-raising effort, including painstakingly creating QR based ‘Sponsor Me’ publicity t-shirts for the cyclist to wear at each rest point.

The cyclists lost count of the number of engaging and supportive comments received from well-wishing members of the public, including numerous that went on to pledge support financially on the ‘JustGiving’ web page. Amazing publicity for both Sense and Cemex. In addition, a series of timely updates, often created out of working hours, gave the whole workforce an almost ‘to the minute’ update on the teams’ progress and assisted in accumulating a real togetherness across the workforce, as demonstrated in each of the sites the cycling challenge visited, where the team were welcomed by significant ovations; coordinated by Chiedza and promoted by Tina.