This week during Road Safety Week the Cemex UK sponsored Safe Drive Stay Alive (SDSA) programme was held at St Clement Danes School in Chorleywood, Hertfordshire.

This impactful, multi-agency presentation, delivered by Police, Fire, Ambulance and NHS professionals, uses real stories from bereaved families and crash survivors to highlight the devastating consequences of unsafe driving. Year 11 and 12 students (ages 16-17) listened as the dangers of speeding, distraction, drink or drug driving, and failing to wear seatbelts were brought to life through dramatic reconstructions, personal testimonies, and insights from emergency responders.

Our Cemex colleague who attended the event shared: “It was incredibly powerful and moving. You could have heard a pin drop at times. The students were completely engaged and really took the messages on board. It’s a privilege to support something that has the potential to save young lives.”

Cemex is proud to support Safe Drive Stay Alive as part of our ongoing commitment to road safety, for our professional drivers and for the communities where we operate. Each year, SDSA presentations reach thousands of new or soon-to-be drivers at a crucial stage, just as they begin to take to the roads independently.

Thank you to the SDSA team, St Clement Danes School, and everyone involved in delivering these vital, life-saving events.