Led by Project Manager, Brin Sandhu, CEMEX UK Asphalt, are proud to launch their new and improved iCollect app which brings to market the very first digital Rewards Scheme alongside a suite of other enticing functionality. The app forms part of our wider digital transformation and customer focus aligned with CEMEX GO.

Core features include:

• In-app rewards scheme that will provide customers with an e-gift card upon reaching the target
• Promotional reward offers to help customers achieve their target quicker
• Alert notifications to keep customers informed of planned maintenance, downtime, latest news as well as allowing direct marketing of our value offerings
• Plant locator with satnav directions to bring customers directly onto site
• Material calculator with the ability to measure requirements using your smartphone camera!
• Quote and call back request makes interaction with our commercial team easier

The digital Rewards Scheme is a real game changer for UK Asphalt and will differentiate their offering from the direct competition. Most importantly it will provide a key hook for the application as well helping to delivery real brand loyalty.

Rewards Scheme summary:

• Rewards are provided on consumption/collection at any UK asphalt site
• Extra rewards are provided for repeat business (more collections on the same working day)
• Additional rewards incentives are provided for collections in non-peak periods (weekends, valley periods)
• Recommend a friend points to help create brand ambassadors
• Promotional offers will support the sales of value-added products and services
• Affiliation with over 30 popular high street/ecommerce retailers to allow the customer to redeem the e-gift card of their choice

Downloading this app couldn’t be any easier! Please visit the app store and search for CEMEX iCollect or scan the QR code below with your smart phone camera.

Carl Platt, European Director Building Products, Asphalt and Paving, commented: “We are always looking for ways to improve our customers’ experience when purchasing from CEMEX. Our new and improved iCollect app perfectly combines attractive incentives that recognise and reward loyalty with increased transparency and product expertise.

Not only will customers be able to quickly and easily choose and locate the product they need but they will be able to earn points while doing so – points which they can use for a well-deserved treat! We are excited to bring to the industry the very first digital collect rewards scheme, which we hope demonstrates the value we place on our asphalt collect customers.”

Brin Sandhu, Commercial Development Manager & Project Manager for iCollect, commented: “It is clear from our quarterly NPS surveys that digital innovation and pick up (collect) experience are key drivers to ensure successful partnerships with our asphalt customers.

Our collect customer base, which mainly consists of the SEC (small end customer) segment, is made up of hundreds of small enterprises that can be difficult to regularly make direct contact with. iCollect now enables us to communicate to a mass captive audience through push notifications, allowing us to share innovations, case studies and general updates. Our Rewards Scheme will create real value for our customers in terms of recognition for their loyalty as well as allowing us to manage behaviours through strategic offers and promotions relating to VAP and other value-added services.”

Thanks to the launch of the new and improved iCollect app, CEMEX UK Asphalt continues to lead innovation within the industry. This platform will enhance the benefits and tools our business offers and strives to make every interaction seamless, and in doing so provide a superior customer experience.

Watch the video here: https://www.youtube.com/watch?v=UuMAu8HCRas