As part of our 2023 Value Added Products (VAPS) Strategy, this week we have launched a new Porofoam marketing campaign “Nothing fills like Porofoam.”

The new campaign focusses on Porofoam being the only low-density foamed concrete available that is delivered ready to place, at densities as low as 300kg/m3.

By offering ready to place low densities, we remove the need for specialised equipment on site, which is beneficial when space and access is limited.

Our campaign comprises of:

• Digital Media Campaign.
• Social Media Campaign – look out in our social channels and please share on your own feeds.
• Email Campaign.
• Updated sales tools (Porofoam brochure and datasheet), available to access through the VAP app or cemex.co.uk/porofoam

Coming soon – We will be issuing an internal reference booklet dedicated to Porofoam and inviting a selection of colleagues to join an internal webinar.

We have seen an increase in demand for Porofoam recently, and the Porofoam team has been restructured to support this growth.