The Marketing team has launched a new promotional video for CEMEX’s Vertua® low carbon Concrete range.
The emotive video highlights the importance of Concrete to society, acknowledging its use in the construction of infrastructure for clean water, sanitation and energy, as well as homes, schools, hospitals, roads, railways and much more.
It demonstrates CEMEX’s understanding of the need for sustainable concrete solutions and introduce Vertua; a range of low carbon Concretes which includes the option to offset residual CO2 and provide a CarbonNeutral® product, following The CarbonNeutral Protocol.
The video is being used in a digital marketing and social media campaign, with targeted advertising running on YouTube and LinkedIn, and via Google ads. It is also supported with a series of three shorter trailer versions and two project case studies, the projects featured include the CITU head office at the Climate Innovation District in Leeds, and the UK’s first certified Active House Standard development near Brighton, for customer Miracles by Design.
We encourage CEMEX employees to share these on their platforms – particularly on LinkedIn.
Paul Bradshaw, Marketing Strategy & Operations Manager – CEMEX Europe, commented: “We wanted to create videos that promoted Vertua in a way that would capture the hearts and minds of viewers, including architects and engineers. When you watch the video, it is clear how vital Concrete is to our society, in ways many would not even realise, and how important it is that we look for ways to minimise our impact on the environment when using this product.
CEMEX is committed to its sustainability goals and Vertua is a key part of our ambition to deliver net-zero CO2 Concrete globally to all of our customers by 2050. We hope contractors and those who work in the construction industry will see these videos and be inspired to find out more about Vertua and the sustainability opportunities it offers.”
You can watch the new video here: https://www.youtube.com/watch?v=ZX1E-5yPt-Y
Visit https://www.youtube.com/channel/UCooRT3mjienauRwu0WEAMUA to view the other video.