Today we have launched our latest Asphalt solution – PlasticMix Asphalt, a more sustainable asphalt solution that uses non-recyclable plastic waste.
Non-recyclable plastic waste is a significant problem for the environment, causing long-term harm. By finding new ways to use this waste we can reduce the amount that ends up in landfill or being burnt in incinerators, which in return lowers carbon emissions.
PlasticMix Asphalt (PMA) utilises this non-recyclable plastic and gives it purpose, using it to construct vital infrastructure for local communities, including supermarket carparks, local roads, industrial areas, and essential road maintenance.
The campaign will go live on 14th September and comprises of:
- A landing page on Cemex’s website www.cemex.co.uk/plastic-mix-asphalt.
- Social media campaign – check out our social media channels and please share our posts on your own channels.
- Email marketing campaign direct to our target audience customers.
You can learn more about PlasticMix Asphalt here: www.cemex.co.uk/plastic-mix-asphalt.
For our commercial colleagues, we have created sales support materials for you to use as part of the campaign:
- Asphalt Solution Brochure
- Social Media graphics for sharing on your social channels
For all your sales support materials please contact caroline.gardner@cemex.com in Marketing.