Customer Centricity

Customer Centricity

Putting the Customer First at Readymix Birmingham

Since the launch of CEMEX’s new Genesys telephone system last year, some customers in our Birmingham Metro Market voiced their concerns that they couldn’t get through to their preferred Shipper each time they phoned due to the lengthy menu options in play for the wider Midlands market.

Knowing how important the Birmingham market is to the Midlands and wider UK performance, the Readymix team has listened to its customers and simplified the phone system to improve their customer experience.

From Wednesday 6th October customers for Aston, Kings Norton, Oldbury and Redditch will place orders using a local 0121 number, with no menu options, that goes direct into our dedicated Shipping team in Oldbury.  No extended menu, less waiting and no call transferring should all make for a smoother all-round experience.

Rob Sims, General and Commercial Manager, commented: “We see ourselves as a local business working with local customers, and the ease and efficiency of their order experience is important to us. We’ve listened to their feedback and implemented a solution that we believe will work well and improve their satisfaction.

Well done to the team for putting this in place.”