Well done to everyone in the UK who Tweets or follows CEMEX UK on Twitter.
We recently reported our 10,000th follower having grown our following from 3,000 nine months ago. Our global CEO, Fernando Gonzalez, has recognised our success and sent an Email to the rest of the ExCo sharing the good news about our Twitter account. The UK are leading the way in CEMEX for adopting and getting value for our business out of social media.
Twitter popularity has grown amongst you too with 100 UK employees following CEMEX UK. It’s simple to do just type in @CEMEX_UK into the Twitter search function and then click follow!
Martin Casey, Director of Public Affairs and Communications, says: “CEMEX UK leads the UK building materials industry in engagement on Twitter. It’s a valuable tool to gauge the topic and interest of the moment and to inform our followers – including customers, charities, conservation bodies, industry groups and public organisations – of the latest CEMEX UK news and viewpoints.
Recent topics highlighted have included our all black cement tanker; support of colleagues for Breast Cancer Awareness month; a stay safe message for bonfire night; our econic tipper truck; bug hotels at Hyndford Quarry; launch of our new product lines for RMX, the list goes on… Twitter is now an essential communications channel for us.”
In 2014 CEMEX UK were ranked 12th in the world of social networkers on Twitter in the World Concrete 500 listing, produced by the World Concrete Forum.