The UK is soon to implement CEMEX Go for our customers.  There will be more information about how this is going to happen shortly, but here is some more detail about the digital transformation.  This is a summary of the Our Global Voice article which can be found in full by following the link at the end of the article.

How does CEMEX Go fit into our digital transformation?

Today, we live in a customer-driven world where they enjoy huge decision-making power and seek not only great quality products, but also awesome experiences. By 2027 millennials will comprise three-quarters of the global workforce; this generation uses digital technology to consume products in different ways. Accordingly, we are adapting digital solutions to delight our customers and to offer them greater value-added services – separating us from the selling commodities mindset to deliver them a superior customer experience.

By taking advantage of all of the technology available, business models in different industries have evolved and disrupted entire businesses. Let’s be honest. If we don’t get onboard with the digital world, someone else will.

We have set two goals: 1) Deliver a Superior Customer Experience, superior to the one we currently have and superior to the one offered in the construction industry; and 2) Develop new business models driven by digital technology.

To achieve these goals we have been working on different fronts and undertaken different initiatives.

Our Customer Centricity Global Network has implemented initiatives to place our customer at the centre of everything we do. These initiatives include our Customer Journey Experience Program and our implementation of the Net Promoter Score; along with other KPIs that will standardise the way we measure our progress to deliver a Superior Customer Experience. Additionally, through the creation of CEMEX Ventures, we will be able to develop new sources of revenue by developing ideas that will revolutionise our industry through the use of technology. Among these efforts, CEMEX Go is at the centre of our transformation.

But what exactly is CEMEX Go?

CEMEX Go is more than just a digital platform to simplify the way we interact with our customers.

CEMEX Go is the sum of three digital solutions:

• CEMEX Go Online Store: All of the end-to-end digital stores that offer our customers a Superior Customer Experience, including our Construrarma® Online Store for our distributors’ segment and other digital platforms that our customers use.
• CEMEX Go CRM: All of the digital platforms that support our employees who interact with our customers. It will help our back-office to operate and manage our customer relationships including sales, quotations, and case management.
• CEMEX Go Order Fulfillment: All of the digital platforms that support our supply chain processes. It is also the sum of digital capabilities that will enable the success of the three digital solutions.

The first version of the CEMEX Go Online Store – which has been launched in Mexico and the USA and will soon be launched in other countries – provides our customers with a digital purchasing experience, which is as simple as buying from Amazon, but adapted to our industry.

It helps our customers across the whole commercial journey for CEMEX’s main products, including bagged and bulk cement, Readymix concrete, and multi-products. It offers a seamless experience, from placing orders to making payments.

For the full article please visit: http://cmx.to/2DFPhqo

The Frequently Asked Questions Sheet on CEMEX Go can be found in the download section of the UK News website.