Customer Centricity

Customer Centricity

Customer Centricity

What Three Words – How would you use it?

23rd September, 2021

by

What Three Words is a geolocation app which divides the world up into 3m squares and gives each square a unique three word reference.  It has some fantastic potential for our business, and we would encourage all employees to download the app and start to use it.

The app is free, works offline and is already fully integrated with all the major navigation tools including Waze, Google Maps and Apple Maps.

For those of you based on our production sites; it is a good idea to put your ‘what three words’ reference on your site entrance signage, and to have this very specific unique reference to handy at all times should you ever need to call the emergency services (or just to direct a lost delivery driver!)

Have a go and see how you can use the app at work and at home…. we’ve already thought of several potential uses…

  • How many times have our drivers been unable to find a customer site as it isn’t on the map yet or Google just vaguely announces – ‘you have reached your destination’ only for you to look out of the window and see nothing like a site?
  • How much easier for collect customers to find our site entrances if they were given a Three Word reference which took them directly to our gates?
  • What if you had an accident on a quarry which is four miles square and needed to pinpoint your location for the emergency services?
  • What if a customer needed a section of road re-laid and could tell you which exact 3m span needed re-doing?
  • What if you had a trespasser on site and could use the security camera’s What Three Words reference to pinpoint to the nearest 3m where on site they were and direct the police there?
  • Put your What Three Words reference on your entrance signs to help customers and the emergency services to find you.

What other ideas can you and your team think of for using ‘What Three Words’?

Once you start to think you will come up with loads of suggestions – please let Adam Leverett and Colin Jones know your thoughts.  They are working on how we can introduce this to our business and make best use of this targeted app.