Digital Forward is our new global program designed to leverage digital technologies to evolve business processes, provide a superior customer experience, and increase business value for Cemex.

Cemex is committed to developing a Superior Customer Experience. Our Digital Forward program will steer us towards becoming a 100% digital organisation, enabling us to evolve our business processes and increase business value with new technologies.

Having a Digital-First Commercial Experience is essential to remain competitive, meet customer expectations, and drive growth in today’s interconnected world. This is why the first focus area of our Digital Forward Value Creation Model is the Commercial Experience.

Our best example of how we are achieving complete digitalisation among our customers is Cemex Go Oline Store. This platform is transforming how customers interact with the company by providing better services through digitalisation.

We aim to transform every customer-facing role into a digital promoter, enabling self-service capabilities across the customer’s journey.

We want to integrate digital solutions so we can reach full adoption from customers and support our digital-first strategy by automating analogue processes and promoting our digital channels to place, manage, and track orders across our main business lines.

We will be committed to following up on our customers’ behaviours to ensure the platform’s adoption, so they can remain in our digital channels rather than turning towards analogue ones. Additionally, we will focus on achieving 100% visibility and traceability of our customers’ journey through our digital path, from early stages all the way through lead and opportunity management until they’re ready for order transactions.

With these efforts, we are enabling a digital-first commercial experience that is transforming the way we do business, and we are looking forward to enriching the customer experience with digital evolution across our entire value chain.

Our digital strategy challenges us to focus everything we do, directly or indirectly, in creating value for our customers. We invite you to think differently, and rely more on data to make decisions, be curious, and constantly learn new things to become part of the change that moves Cemex forward.

If you want to learn more about the Digital Forward program and its main processes, please visit our Official Website and be part of the cultural change.  You can also join our Viva Engage Community HERE!