The new Cemex corporate identity and brand was launched internally and externally on 15^th March, and some have asked about how this will be implemented across the business, and in what timescale.

This is the guidance from our Cemex Global Corporate Communications team –

• The primary implementation will be for new logos on digital channels e.g. websites, social media channels, Cemex internal systems. This also includes a brand new cemex.com website.
• For all other places where the current Cemex brand appears, the instruction is for no unnecessary costs to be incurred to re-brand anything within the company.
• The new brand will only be applied when something new is being created (e.g. new signs, new vehicles), or existing stocks of materials need replacement.
• If you are creating new digital documents e.g. slides, briefing notes as part of everyday work, please use the new logo.
• It is accepted that the progressive re-branding of the company will take some time – months or even years.
• From now on, when writing the name of our company in text, it will be like this – Cemex – replacing the previous instruction to write it in capitals.
• Please refer to the 15^th March Outlook Message from “Corporate Communications” sent to all global employees including how to change your e-signature, ppt. templates, Teams backgrounds.