Cemex has extended its Vertua® portfolio of sustainable products to include a comprehensive range of asphalt solutions.

Cemex’s VIALOW, VIAFLOW®, and VIACOURT® asphalt, plus newer products that use a lower carbon bitumen, now form a new series of high-performance asphalt solutions which have been stringently classified to join the Vertua® product family, as part of Cemex’s Vertua® brand expansion programme.

All Cemex products which carry the Vertua brand must meet strict criteria for at least one of five sustainable attributes ranging from lower carbon emissions, increasing energy efficiency, water conservation, through to incorporating recycled materials and design optimisation. These attributes have been identified in line with Cemex’s dedicated Future in Action climate action strategy.

Scott Jones, Director of Asphalt and Paving Solutions for Cemex EMEA, comments: “Our comprehensive range of Vertua asphalt solutions allow customers to measure the sustainable impact of their projects because the attributes are now verifiable. This can be reflected both in the product manufacturing process and in the useful life of the project. Vertua’s single-minded ambition is to extend its value to all products in Cemex’s portfolio, leveraging cutting-edge technology and pioneering innovation to help clients meet their construction needs sustainably.’’

The complete Vertua product portfolio forms a central part of Cemex’s broader Future in Action strategy to be a net zero CO2 company by 2050, providing customers and partners with efficient solutions to meet environmental goals and lead the way for responsible construction.

You can read the full press release here.