Michaela Strachan helped launch CEMEX’s latest conservation book last week in London,

the IUCN Red List: 50 Years of Conservation in the UK.

This book is the latest in CEMEX’s conservation book series; an initiative which dates back to 1993, and was launched following the United Nations Rio Earth Summit to help conserve the world’s natural resources. The IUCN Red List: 50 Year of Conservation has been developed in partnership with the International Union for the Conservation of Nature (IUCN), which is the world’s oldest and largest global conservation organisation, and a long-standing CEMEX partner.

This book seeks to raise awareness of the most threatened species around the world, and to guide conservation action and policy decisions now and in the future. This is a book which uses the power of photography and words by environmentalists to promote preservation and conservation.