Last Friday we formally relaunched Vertua® in the UK. There have been some significant changes to how we approach Vertua® globally, moving from our previously branded lower carbon products named Vertua® to a new overarching brand encompassing other sustainable attributes.

Mike Higgins, National Technical Manager in the UK, commented: “The move to extending our Vertua® offering beyond solely lower carbon to include other sustainable attributes will help position Cemex as a sustainable solutions provider with a variety of options to support our customers with sustainability and circularity.”

Mike and Paul Bradshaw – Head of Marketing Europe, presented the launch webinar last week where the five sustainable attributes of Vertua® were discussed. The team have offered further training/exploration sessions on the topic of Vertua®, please contact [email protected] if you as an individual or a teams would benefit.

Marketing content has been added to the website and emailed out to Commercial teams.