It has been a little over a week since the relaunch of Vertua® for Readymix in the UK and we are continuing to see growing traction and interest in the market for more sustainable solutions. The new approach is a significant change to how we approach Vertua® globally, moving from our previously branded lower carbon products named Vertua® to a new overarching brand encompassing other sustainable attributes:

• LOWER CARBON
• DESIGN OPMIMISATION
• ENERGY EFFICIENCY
• WATER CONSERVATION
• RECYCLED MATERIALS

Mike Higgins, National Technical Manager in the UK, commented: “Moving to extending our Vertua® offering beyond solely lower carbon, to include additional sustainable attributes, will help position Cemex as a sustainable solutions provider, able to offer a variety of options to support our customers in sustainability and circularity.”

Following on from his launch webinar Mike has extended an offer of training/exploration sessions to discuss the new approach to Vertua®. Please email [email protected] if you are interested.