CEMEX Ventures, CEMEX’s Corporate Venture Capital and open innovation unit, announced its investment in Soil Connect. This US-based digital marketplace provides a better, faster, and cheaper way for construction professionals to transport and acquire soil, aggregates, and other building materials. Soil Connect limits waste, as users can mitigate the need to dump excess materials in landfills, and it helps reduce carbon emissions by enabling users to transact at shorter distances.

The Soil Connect platform connects the supply and demand of soil algorithmically based on the users’ proximity and needs. By digitising the monitoring and billing tasks of land-related transactions, which have historically been carried out on paper, the marketplace facilitates transparency and helps users optimise time and costs through digital documentation (e-ticketing). Additionally, Soil Connect reduces the amount of soil currently disposed of in landfills, which results in tremendous cost savings for construction professionals. This also promotes circular economy within the sector by giving a new life to materials that otherwise, would have been discarded.

Soil Connect also favors lowering carbon emissions by reducing the transportation distance, as the platform allows users to select the desired distance within their reach to find other users with mutual interests. This investment by CEMEX Ventures is part of CEMEX’s ambition to deliver net-zero CO2 concrete globally by 2050.