Customer Centricity

Customer Centricity

CEMEX Go CRM Goes Live

After extensive User Acceptance Testing supported by our colleagues in Process and IT, Project Leader, Terri Charles, says we are now prepared for our CEMEX Go CRM (customer relationship management) Go-live.

There are 20 sales and service users running the new CRM system in our pilot in Readymix East Midlands and Aggregates South East who will become Ambassadors and Power Users for a broader CRM roll out in early 2019.

They have been completing online training via NovoEd, and onsite face to face training (see picture). CEMEX Go CRM has been trialled in some other countries but our business is the first in Europe to start using the system.

Stuart Keighley commented: “We had great progress in the UK as CEMEX Go CRM Pilot went live. There was exciting participation in the room as our Pilot Group Sales Execs worked with PowerUsers and the CRM Team to create contacts, opportunities and quotes. This is a great platform to work with!”