Our CEO Fernando Gonzalez says CEMEX Go CRM is “one of the most important elements of our Digital Solutions portfolio.” Running on Microsoft Dynamics, it enables a fresh and more professional approach to our Commercial Activities and Customer Interactions. It is a big cultural change for us and includes working mobility, pricing, the Sales Tactical Agenda, Customer Touch, complaint and case management and powerful Business Intelligence in reporting and analytics of all our sales activities.

The benefits to our sales people and our managers are shown here…. and it’s available on the Cloud, 24/7, from any mobile device.