Here’s a great example of encouraging customers to use CEMEX Go from Martyn Pearce.

“After weeks of asking North Midland Construction to use CEMEX Go the customer rang one morning and said it was only showing one loaded.  He was trying to place orders by phone, so I politely reminded the customer that as he was using Track to follow his orders, please could he also place orders via CEMEX Go. Then immediately six orders came through within 30 minutes – persistence pays off!”

Lex Russell commented: “Thanks Martyn – your last comment is spot on. Adoption will not happen on its own. It takes commitment and persistence.” And Mark Owen added: “Great result – one of the biggest orders we have in Birmingham now converted after numerous objections. Let’s keep building on this.”