Profitability

Profitability

MPA Launch UK Concrete

A familiar face is heading up a new MPA campaign called UK Concrete.  Chris Leese, former CEMEX UK VP, has taken on the challenge to spearhead the initiative.  It is a new campaigning vehicle to promote and defend the UK concrete industry with a focus on non-technical audiences.

UK Concrete’s principle objective is to protect and enhance concrete’s reputation in the face of increased pressure from alternatives, particularly the timber industry, and position it as a material that is fit for the future.

For more information go to: https://www.thisisukconcrete.co.uk/